Market Strategy
Helmets Come in Varying Shapes, Sizes… and Costs
The football helmet market is led by longstanding company Riddell. However, Schutt and Xenith hold respectable roles in the industry, while newcomer VICIS is on the rise. All four of these companies collectively hold the top ten best rated helmets according the NFL/NFLPA Helmet Laboratory Testing Performance Results of 2020.
This performance comes at a great cost for the consumer. The average cost for one of the top rated helmets is approximately $833.83. The bar graph indicates the range of prices for top performing helmets from each company.
Still Working during the Off-Season
High school, college and NFL programs have to purchase new helmets and recondition old helmets every off-season to maintain the quality of their equipment and keep up with player preferences. Our technology provides these teams with a less expensive alternative to current helmets, while also providing better protection.
Under the assumption that the average team buys 20 new helmets and reconditions 40 helmets per year, the cost breakdown for a team is as follows:
Proposed Off-Season Helmet Cost
→ $200-$250 (per new helmet)
→ $25-$40 (per recondition)
Total Estimated Cost: $5000-$6600
Competitor Off-Season Helmet Cost
→ $289-$1700 (per new helmet)
→ $50-$75 (per recondition)
Total Estimated Cost: $7780-$37000
Plan for the Future
The H.I.T brand and its technologies aim to expand and impact the market by hitting the ground running. The versatility of H.I.T. allows for flexibility in future dealings internally and externally.
01
Define the Product
The lattice design that provides the lightest weight while maintaining top tier protection will serve as the base product. Furthermore, the manufacturing methods and material options provide potential to design lattice pads specific to the positions in football.
02
Find the Right Fit
A partnership with an existing company gives H.I.T. more resources to improve the technology and strengthen our reputation of upholding player safety. Alternatively, remaining a small company retains individual creative freedom and community-based mindset.
03
Showcase the Abilities
Whether big or small, the H.I.T. brand will reach out to a variety platforms to display the evolution of helmet technology. Players and programs alike will come together to support a company that provides optimal products at an accessible price.
04
Maintain the Productivity
H.I.T. will continue to push the standard of helmet technology and strive to consistently promote and develop ways to keep the athlete safe. The message remains consistent, protect the players.